Schara is a pop recording artist from Vancouver, Canada. Born to an East Indian mother and a Portuguese/ Scottish father, Schara was raised solely by her mother, a writer in Film and TV.
As a young girl, her home was filled with eclectic music from Bob Marley, Marilyn Manson, Eminem, Nirvana, Enya, Loreena Mckennitt, Katy Perry, Taylor Swift, and many other artists. From early childhood, Schara has only had one dream and that is to be an internationally renowned pop artist. She has passionately worked towards this dream since she was a child and continues to work towards it.
This passion lead to Schara being involved in all different aspects of music. She excelled at voice, guitar and piano lessons and sang in a children’s choir. Recognizing her musical talent her second-grade teacher asked her to perform at several elementary school competitions. Since childhood, Schara has been writing her own songs and honed this skill as an adult by working with various producers around Canada discovering who she is as an artist and writer.
After finishing several EP’s in her child and teenage years, Schara decided to enhance her stage presence. For many years she performed in clubs and bars in the greater Vancouver area, performing her original pop songs.
In 2015, during one of those performances, on a typical Vancouver rainy evening she spotted 3-time Grammy award winner Chin Injeti in the audience. She recognized him through her research of the music industry. She knew he had been producing and writing with Eminem, Pink, Drake, Joey Badass, Dr. Dre and others. She sang her heart out during her set and then ran up to Chin telling him, “I’ve been dying to work with you!!” He was impressed with her voice and stage presence. A week later they began working together and today Chin is both her mentor and collaborator. Her latest recording, “It’s Like Torture,” was done with Chin Injeti at his Vancouver studio.
Currently building her fan base and her social media presence. Her music and personality resonate well with audiences of all ages because of her raw honesty. While pursuing her dream, Schara became a janitor to pay for her album as well as working three other jobs at the same time in order to save up enough money to properly pursue her music career. She channels her adversities and struggles into her songs.
She recently took to Facebook and Instagram and raised seven thousand dollars from a fan base she had never met. They supported her with only having heard a 30 second sound clips of her music, her blogs, and her posts. All money went to studio time.
Schara has proven she has what it takes to make it in the music industry. She has shown incredible talent, tenacity, strength, and passion.
She recently signed with RS Global Entertainment and their goal is to help her achieve the dream she’s had since she was a little girl. It is only a matter of time before she breaks through to the mainstream public and attains the success she has worked so hard for.
Sheri D. Neely, MBA
254 Court Ave.
Memphis, TN 38103
Office (901) 878-3883 Ext. 1000
About The Neely Agency
The Neely Agency is a local and minority-owned public relations, marketing, advertising, and casting agency that specialize in creating messaging and strategies for companies and organizations for outreach to under-served communities. As always, you will have the opportunity to learn more about The Neely Agency during the NAM by meeting team members of the agency.
Courtesy of the Neely Agency