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  • Writer's pictureGena Heelz


BET Networks adds new series “We Own Homecoming” to Viacom Digital Studios (VDS) slate of original content exclusively for Facebook Watch. The eight-episodes series will thread each HBCUs distinctive story, their significant contributions to black history, culture and why each school owns homecoming in its own unique way. BET has launched series with new episodes of “We Own Homecoming” airing on Facebook Watch every Thursday.


Hosted by actress and content creator Jasmine Luv, BET Digital’s “We Own Homecoming” dives deep into the illustrious legacies of Historically Black Colleges and Universities (HBCUs) through the lens of one of the most important times of the academic year: Homecoming. Jasmine Luv will hit the road visiting several HBCUs, and focus on different aspects of the annual celebration from the perspective of students, alumni, and city officials.

On today’s episode, “We Own Homecoming” visits Clark University and highlights how the institution stands out from the 3-university “Atlanta University Center.” The series kicked off with the dos and don’ts of Homecoming and has traveled to Florida A&M University and Texas Southern University. Additional HBCUs featured in upcoming episodes include Morehouse College, Winston Salem State University and North Carolina Central University. Each episode will examine how the schools shine during homecoming, from the football game that brings the glory, to the tailgate that brings the fellowship, and the Greek life that represents a lasting generational connection. Homecoming week as a whole represents the significance of black dollars and economic empowerment to the small cities in which the universities exist.

“We Own Homecoming” highlights this impact.


About Jasmine Luv

Jasmine Luv is a multi-talented actress and content creator best known for curating hilarious and thought-provoking material for her social channels. Merging her love for storytelling, the rising star starred in AT&T & Fullscreen Facebook digital series “Starter Pack,” which followed the life of a recent college graduate struggling to find passion and career while balancing the rigors of adulthood.

The South Carolina native earned her bachelor's and master’s degrees in accounting from the University of South Carolina. She gained an affinity for traveling while moving through the country and abroad as her father was in the United States Army for over twenty years. While maneuvering throughout the world, Luv discovered the one thing that unites humanity and that is laughter. Through her storytelling, she empowers and educates. As a producer at the core, she has created and starred in several shorts and sketches on her personal social media channels. VH1 named Luv one of the “top influencers” slaying the online comedy world and BET highlighted her as an “It Girl” at their annual social media awards in 2018.


Luv is a certified accountant and spent over five years working as a corporate accountant in South Carolina. The multi-talented star refers to herself as a forever student as she is always looking for ways to perfect her craft while advocating for healthy friendships and financial literacy among young adults.

“We Own Homecoming” is one of the shows created in collaboration with Facebook’s creator incubation program unveiled at VDS’ New Fronts presentation this spring.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

To watch new and previous episodes of “We Own Homecoming” visit:

Join the conversation by following and using the hashtag #WeOwnHomeComing and @BET.


Luis Defrank


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